French Connection
#MINDFCUK
Maybe you’ve got a dirty mind… Maybe it’s just a #mindfcuk
My vision was to create stop and stare social content that teased the audience and their imagination. Luring people into the collection via highly suggestive, yet entirely innocent imagery, before showing them some beautiful details of the clothes.
My role was senior creative / art director, I had the original vision, lead junior creative teams, sourced the photographer and was hands-on on set.
The public lapped it up. #MindFcuk turned more people on to French Connection than any previous social campaign.
