Honda
#RACEFACE
Honda wanted help launching the all-new, almighty Type-R at the Geneva Motor Show.
As senior creative / art director, I had to figure out how we could grab the attention of the 700,000 visitors and encourage social sharing.
I decided to get the press and other motorheads revved up by giving them a chance to take the ultimate speed selfie. We asked them to show us their #RACEFACE.
We built a fully immersive booth, with breath-taking sights, explosive sound and a hair-raising blast of air that literally blew them away.
By filming their reactions in hypnotic, super slow motion, we turned the brand experience into a content creation opportunity as people shared their #RACEFACE video portrait all over their social channels.