Starbucks
Starbucks wanted to Spark More Wonder in Gen Z with their new range of beverages for winter and spring.
I wanted to show what happens when you flip the script and turn off the autopilot. We worked with the talented photographer Joseph Ford to create playful illusions that shift people’s perspectives and show how Starbucks brings wonder to your everyday.
The work went across Europe and the Middle East through OOH, digital, social and in-store. Each scene showed how moments of joy happen when you try something new for the first time. It mixes things up so you see the world with fresh eyes.
